ooking to drive leads to your website and convert those leads into customers?
Have you heard of marketing automation?
Marketing automation is (depending on the software provider) an amazing suite of marketing tools that allow you to automate many of your repetitive marketing processes, such as email, list building, and social media. Think of marketing automation as having a low-cost, highly efficient marketing assistant right at your fingertips.
According to Aberdeen Group’s research study, “companies using marketing automation receive 53 percent higher conversion rates than non-users and an annualized revenue growth rate 3.1 percent higher than non-users.”
In 2016, more than ever, many companies began to embrace marketing automation as an essential marketing tool to drive business growth. At Kaufer DMC, we’ve been using inbound marketing strategies and marketing automation for years to build our client base, and in turn, our clients use marketing automation to build their businesses.
What exactly are the benefits, strategies, and results related to marketing automation?
Read the full article at: blog.kissmetrics.com
Interested in learning more about marketing automation? Let’s chat about your marketing needs.