Local restaurants have thousands of battles to fight each day – advertising needs to be in order, facilities need to be up to code, and the kitchen is its own war zone. Restaurateurs understand that being highly ranked in Google’s local search is another battle and is critical for success. It’s one of the easiest ways for new customers looking for a new place to eat.
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However, what many may not realize is that businesses that are listed on Yelp (the largest service rating site on the Internet), also require a separate SEO strategy for that platform. When users search on Google for a new restaurant or business, Yelp’s ratings are often displayed in the search results.
That’s why Inc.com release a great article containing tips for how businesses can improve their Yelp search results to drive get more customers. Give it a read.