Face it – sometimes we all need a quick cheat sheet when it comes to health care marketing elements.
Its no different with Social Media in the health care industry. This infographic from the Canadian firm Signals provides a great snapshot of the key areas health care marketing professionals need to focus on to achieve short-term and long-term goals.
Experienced and new marketing professionals alike can always benefit from a review of the fundamentals, including:
- Know your audience. Really know them, where they are and what they want to talk about
- Define Clear Objectives. Why are you using social media? What are your SMART goals and measurement tools?
- Create Key Messages. What do you want to say? What are your competitors saying or doing? How are you unique?
Study this infographic and review your social media marketing – how do you measure up?
Written by David Kaufer
David Kaufer is Founding Partner and Chief Dynamic Office in Kaufer DMC. He’s also a huge Oregon Ducks & Microbrew nut, Dad of awesome 9-year-old twin boys, husband, and big Sustainability and Autism advocate.