A lot of the material out there on inbound marketing is focused on business to consumers (B2C). Business to business doesn’t get nearly as much attention, but the same principals apply.
“Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.” We are getting better and better at tuning advertisers out. We can simply skip ads, recycle mail, record our favorite TV shows…all without much thought or effort. These days, marketers and advertisers have had to take a good, hard look at their customers. What do they want from us?
Inbound marketing doesn’t require a lot of money. Plenty of YouTube videos and social media hashtags go viral and not cost a dime. What inbound marketing does require is great content. Think of it this way – outbound marketing is the cheerleader yelling at you with a megaphone, while inbound marketing is the magnet pulling you in very, very quietly.
HubSpot broke down the inbound marketing process into four areas. Curious on what those are and how this all works? Click on the link below.