Even though you’ll find many articles that say it’s harder and harder for small business to reach anyone on Facebook these days, it’s still the preferred social media medium for small biz owners. Organic reach has continued to decline over time. The current situation is that page owners (big and small) are expected to pay out-of-pocket for reach – yes, even reaching people who have liked their page.
The good news? Small businesses are still blogging! It drives traffic to your website, increases your SEO and positions you as a leader within your industry – all things that Facebook is making it harder for you to do.
This infographic from VerticalResponse proves that it doesn’t mean you should ignore other social media networks! Pinterest, Twitter and Instagram are still there. Find what works best for you and invest time into it.