Six principles for great content marketing

Online marketing expert Marcus Taylor suggests some hard-to-swallow, yet true, principles on how to effectively create content. His principles have led to an increases in business relationships both online and offline. The overall point is to not just create content, it’s about creating great content. 

Being a decent content marketer is about matching your strengths with what actually gets results. For some, that may mean creating the next cat-riding-a-sneezing-panda-to-K pop viral sensation, but for me it’s often about using data to create powerful stories that influence social heavyweights. Based on my wins and fails in content marketing , here are six principles that I’ve come to realise play a part in making content stand out.

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