• Skip to main content
  • Skip to footer
  • (425) 529-5362

KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

  • About
    • Our Team
    • Our Community
    • Our Videos
    • Accessibility Policy
  • Services
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Projects
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Blog
  • Contact
  • Get Your Checkup!
Home >> Uncategorized >> Reputation Management: All Online Reviews Have Value (Even Bad Ones)

Uncategorized

Reputation Management: All Online Reviews Have Value (Even Bad Ones)

A major drawback that all online shoppers experience now and again is the uncertainty that comes with making an online purchase. Questions like “Will these shoes I’m going to purchase fit right or feel comfortable?” or “Is this piece of furniture going to fit well in my apartment or house?” frequently arise during the online buying process. Often, these questions can be the “difference between a completed transaction and an abandoned shopping chart” as Trustpilot CMO Jan Vels Jensen points out in his recent article about the importance of online reviews.

It’s this very uncertainty that makes online reviews so crucial for online shoppers. Jensen points out that the obvious benefit online reviews provide for shoppers is the ability to learn from others’ mistakes, preventing them from making the same one’s and allowing them to feel confident in their online purchases. What’s not so obvious though, is their benefit to marketers and their businesses.

According to Jensen, online reviews benefit businesses by building trust with customers, allowing them to use critical reviews to improve operations, prioritizing word-of-mouth marketing, and improving click-through rates.

Written by Luke Severn

Luke is a marketing coordinator at Kaufer DMC. He loves writing, music, movies, the Seattle Seahawks and the Portland Trail Blazers.

June 3, 2014

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

KDMC MARKETING

123 2nd Ave S, Suite 230,
Box 43
Edmonds, WA 98020

CONNECT WITH US

(425) 529-5362
hello@kauferdmc.com

OUR COMMUNITY

We are not just a team,
We are a part of the community.

Find Out More

Kaufer DMC BBB Business Review

Google Partner Agency Vista  Verified Badge
edmonds chamber of commerce member

Copyright © 2023 Kaufer DMC · SERVICES · BLOG · CONTACT · PRIVACY POLICY · Sitemap