Welcome back from the long holiday weekend marketers! Are you still trying to convince your exec team to invest in a more formal social media program? Well here is some news that is sure to pique their interest. According to a recent IAB study, social media provides a 3:1 return on investment for brands of all sizes.
“For every £1 spent in social media, a potential value of £3.34 can be generated, according to a study by the Internet Advertising Bureau (IAB) into FMCG brands including Heinz, Kettle and Twinings….