In a new report from BI Intelligence, the company analyzes the state of social media advertising and details how mobile is an important part of a growing story as mobile-friendly and native ad formats fuel growth in the mobile market.
Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.
Simultaneously, mobile usage is exploding. Advertisers’ desire for guaranteed attention, coupled with this explosion, helps to explain social media’s move away from traditional display ads — like Facebook’s right-rail ads — and toward so-called native ads that surface in a user’s stream, either as a tweet or a Facebook post.