This is an exciting time for fertility practices. Consumers are more informed than ever about their options, due to the introduction of the Affordable Care Act and proliferation of information available on the Internet. These “care seekers” are pushing the boundaries of traditional healthcare marketing and forcing this community to deliver information using new, non-traditional tools and channels.
The fertility market is no different. One of the key challenges for marketers in this arena is balancing between creating a powerful presence while also maintaining the caring and compassionate aspects that surround infertility and IVF.
Younger generations (such as Gen Y) are looking towards social networks to help make their healthcare decisions, but social media is only one piece of the puzzle. There are nine other trends (at least) your practice should be embracing to have greater success than ever before. In our latest FREE eBook “10 Marketing Tips for Fertility Practices to Make Patients Love You” you will learn about mobile marketing, how your brand can best utilize inbound marketing, the impact of reputation management, and much more.
Ready to get ahead of the competition? Click on the book below and get started!