Residents in Edmonds and surrounding communities now have the ability to receive breaking news headlines and information via SMS text messages mobile alerts from My Edmonds News. The digital media outlet has partnered with digital marketing agency Kaufer DMC to provide the free service.
“As the publisher of a newsgathering organization in the digital age, I’m always looking for creative ways to serve both our readers and advertisers,” said Teresa Wippel, My Edmonds News founder and publisher. “I’m pleased to report the launch of this new mobile alerts feature that does just that.”
Readers who text “MyEdmonds” to 71441 will receive media alerts as well as special offers from select advertisers.
Readers who text “MyEdmonds” to 71441 will automatically be subscribed to the news alert service. In addition to receiving breaking news alerts, they will also receive exclusive discounts and offers from select My Edmonds News advertisers. Those who subscribe to the new service before April 30, 2016 will be automatically entered to win a $100 Amazon Gift Card, courtesy of Kaufer DMC. The contest winner will be randomly selected and notified via text message at 12:00 pm, May 1, 2016.
“Mobile offers are redeemed 10 times more frequently than print offers,” said David Kaufer, Kaufer DMC Chief Dynamic Officer. “When you consider that the open rate of SMS is 98 percent compared with 22 percent for emails, it only makes sense that a digital media outlet would use this channel for both news delivery as well as an added service for advertisers. We’re thrilled to be launching this new platform with My Edmonds News.”
About My Edmonds News
Founded in 2009, My Edmonds News has been providing digital coverage of government, schools, police/fire, sports, business, and arts and entertainment. My Edmonds News has more than 180,000 unique visitors each month, and along with sister websites in Lynnwood (lynnwoodtoday.com) and Mountlake Terrace (mltnews.com), has become a recognized leader in South Snohomish County community news.
About Kaufer DMC
Kaufer DMC is a leading provider of online and mobile marketing and reputation management services for SMBs and the healthcare industry for the new digital era. Founded in 2010, Kaufer DMC has offices in Seattle and Edmonds, Washington.