We talk a lot on our blog about the power of mobile and the advantage of mobile marketing, as mobile internet usage is set to surpass traditional desktop usage in the near future. As you begin to think about mobile options for your business, the question arises: should you have a mobile app or a mobile website? Or maybe both?
The short answer: a mobile optimized website is generally a practical and effective first step in creating a well rounded mobile presence, as it allows users on mobile devices to access your website. But an app may also be an effective route, considering your company’s resources and the target customer. We found this helpful infographic from MDG that breaks down the differences between the two and highlights the factors that are unique to each, helping you to decide which is right for you.