Latinos are the biggest and fastest growing minority group in the U.S., and the nation’s companies are taking notice. According to researchers from the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business, the U.S. Hispanic market is larger than the economies of all but 13 countries in the world.
Companies looking to tap into this emerging market may think that they only need to tweak existing strategies – or even worse – simply translate existing campaigns and materials into Spanish – to find success.
Latina Creative Agency and Kaufer DMC have combined resources to create a new guide for companies and marketers who plan on marketing to Latinos in 2014: “Marketing to Latinos: 15 misconceptions that could ruin your campaign.”
“Marketing to Latinos, and talking about marketing to Latinos, requires unique skills and finesse,” said Patty Carrion Moras, one of the three co-founders of Latina Creative Agency. “There are many misconceptions and assumptions made by companies that we’re hoping to help them avoid through this free eBook.”
“From Seattle to Miami, the influence of the growing (and increasingly flourishing) Latino population is profound,” said David Kaufer, Kaufer DMC Chief Dynamic Officer. “Smart companies are creating tailored strategies – including increasing use of mobile and digital marketing – to find and keep Latino customers.”
Among the 15 top myths (and their dangers) covered in the eBooks:
- Most Latinos are immigrants
- Latinos are mainly blue-collar workers
- Latinos don’t have money to spend
To learn more about the 15 Misconceptions about Latinos That Can Ruin Your Campaign, download it here.