We are excited to announce today the addition of Derek Holland as Director of Business Development – Mobile Services and the opening of its Portland office.
In this new role Derek is leading and overseeing the development and growth of Kaufer DMC’s new mobile marketing business while also developing and maintaining effective key agency relationships with partners and clients alike. Holland works closely with clients who are new to the rapidly development mobile marketing world to develop successful programs and campaigns that help companies and organizations attract and keep more customers and clients.
“Derek is ideal for this new role because he understands how innovative technology combined with solid marketing practices can help companies of all sizes find and retain customers,” said David Kaufer, Kaufer DMC founder and Chief Dynamic Officer. “His hands-on approach in learning and understanding the distinctive nature of mobile marketing is hugely valuable when working with each client’s unique situation.”
Derek has more than 20 years sales and account management experience serving consumer and technology companies in the Pacific Northwest working with organizations that include R2 Research Group and Creative Marketing Concepts.
“It’s clear that the future of marketing is in mobile and we’re still in the very exciting, early stages,” Holland said. “Smart companies are realizing that more than half the population now accesses the Internet via mobile devices and this creates an enormous opportunity for those brave enough to proactively address it.”
Derek is yet another team member who attended the University of Oregon and spends his free time assisting with youth soccer, softball and baseball coaching – as well as watching the Oregon Ducks whenever possible.