Source: PeteLinforth at pixabay.com
Google is serious about mobile browsing and webpage load times. Why? Because according to SimilarWeb’s 2015 report, 56 percent of consumer Internet traffic in the United States comes from mobile devices. This shift in consumer behavior has led Google to prioritize webpage load times on mobile devices so mobile users may have a better search experience with its service.
AMP makes your website friendlier to mobile users. It decreases your website’s bounce rate because mobile users no longer need to wait as long for your page to load. More users on your site means more eyeballs, which, depending on whether or not you display ads on your website, can translate into increased ad revenue. Furthermore, your webpages will have a ranking edge over competitors who do not adopt this technology because of its newfound technical superiority. Finally, AMP is free to use.
John Lincoln at Inc.com goes into more detail about the advantages of AMP and how to integrate it into your website. Alternatively, if you’d rather explore the technical details yourself, the AMP Project webpage is a great place to start.