The first thing that probably comes to mind as of recently when you think of health care is Obamacare and the marketing campaign surrounding it. The success of the law relies on whether marketers and advertisers can get the message across. Millennials are one of the hardest generations to reach – so it comes as no surprise that a large percentage of them are also uninsured. And one of the greatest reasons why they are? ‘Cause it’s confusing.
Health care and inbound marketing go hand in hand. People searching for a new health care provider or a new physician need and want clear and easy-to-understand information. Did you watch President Obama promote ObamaCare on ‘Between Two Ferns‘ with Zach Galifianakis? It was definitely funny – but did it fall into the inbound marketing category? Or were they just buying our attention? You decide.
This infographic originally appeared here.