Business Insider announced today that Pinterest is now a $2.5 billion dollar company. It’s no surprise that there has been a huge shift towards visual social media. The acquisition of Instagram by Facebook, Twitter’s release of Vine, and the continued growth of Pinterest are all examples that this trend has no signs of slowing down.
In November 2012, Pinterest announced the launch of business accounts, as opposed to solely personal accounts. This move showed that Pinterest is making strides to become a stronger platform for connecting brands and their fans. Below, we found an infographic that can help you build your brand on this social media outlet.
Similar to Twitter and Facebook, there are ideal times to post your “pins” so they will be seen. Also, there are ways to optimize your pins using keywords, specific image size, etc. At first glance, Pinterest may seem like a cakewalk. I don’t have to worry about fitting my message in 140 characters? Easy! Wrong. Follow examples from the infographic below to be able to market your business.