Any company or individual who participates in inbound, social media, email or search engine marketing understands how important landing pages are. Landing pages are meant to be compelling in a way that turns your visitors into leads. It’s no wonder why they’re often referred to as “lead capture pages.”
But how do you build the perfect landing page to ensure that your online visitors are becoming leads? Well, the folks over at Peak Inbound Marketing have created a handy infographic that outlines in 11 steps how to craft that perfect landing page. Points to success include using your brand’s colors and logo at the top of the landing page to reinforce your branding, creating a headline that clearly states the benefit for your visitors, and using an image of what you have promised the user.
Remember that if you’re using a third party inbound marketing company to help you with your website services and marketing materials (such as landing pages), the key is finding the agency that fits well and understands your company’s unique needs the best.
Written by Luke Severn
Luke is a marketing coordinator at Kaufer DMC. He loves writing, music, movies, the Seattle Seahawks and the Portland Trail Blazers.