Is cold-calling dead? Well, maybe not completely but it sure is ineffective, according to a survey of 800 salespeople and shown in this Infographic created by Unifyo. The stat that sticks out most for us? 80 percent of decision-makers will not buy from a cold call. What does this mean for you and your marketing? Check out the effectiveness of email marketing when it comes to reaching customers. If you’re not creating content and sharing it with your leads and contacts, you’re missing out.