Did you know that 52% of mobile phone owners always keep their device within arm’s reach, and another 30% do so most of the time? Over the past year, smartphone penetration has grown most quickly among older groups, according to a recent study.
- 16% growth among 25-34-year-olds (74% vs. 64%);
- 28% growth among 35-44-year-olds (69% vs. 54%);
- 24% growth among 44-54-year-olds (51% vs. 41%);
- 26% growth among 55-64-year-olds (34% vs. 27%); and
- 55% growth among the 65+ group (17% vs. 11%).
What is your company doing to attract these consumers and take advantage of this platform that is literally with your customers nearly 24 x 7?
Our free presentation helps explain how to use strategic components of mobile marketing, including:
- How to build a mobile database
- How to monetize mobile marketing
- How to create and use text marketing and mobile coupons
- The value of text messages and QR Codes
- How mobile marketing can boost your social media management
- And more!