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SocialMediaExaminer put out a step by step guide on how to create and market to audiences using LinkedIn, Pinterest, Twitter, and Facebook. Their detailed walkthrough shows you exactly what buttons you need to press with screen captures of the process. It even explains some of the “gotcha’s” of each network, such as Pinterest only allowing 100 people per audience or LinkedIn requiring an appointment with a consultant.
If you’re new social media marketing or just unfamiliar with the new tools offered by these companies, it’s definitely worth a read.