Thankfully for us, HubSpot is always testing out the latest social media features and letting us know whether they are worth our time or not. The newest update from Facebook is similar to what Twitter and Reddit have already capitalized on: Chats.
When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was … indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections. But then I changed my tune when I saw the potential for a fun marketing activity — Facebook Chats! Similar to a Twitter Chat, a Facebook Chat is a scheduled time to, well, “chat” with a group of people about a particular topic on Facebook.