Source: 15299 at pixabay.com
The effectiveness of an ad depends on the audience that sees it. We all know a commercial for ice isn’t going to interest Eskimos, but it will excite a man in the Sahara. Likewise, blanketing all of social media with your advertisements is inefficient and ineffective because not everyone is your customer (and if they are, no one is). That’s why one of the key benefits of social media is the ability to create ads that target super specific segments of its user base.
Ben Jacobson at SocialMediaExaminer.com has a step-by-step guide on how to just that on LinkedIn, Twitter, Pinterest, and Facebook. He explains how to create custom audiences with screenshots that show exactly where to click. If you’ve been having trouble creating or launching your social media ad campaign, his guide might be exactly what you’ve been looking for.