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Have you ever felt that content marketing requires more time and resources than you have available? That each day it demands more and more and you find yourself falling further and further behind? One solution to this problem is to stop spinning the content marketing hamster wheel and instead, use the hamsters.
Content curation is a marketing strategy that attempts to bring together the best content for a topic or niche. A content curator is someone who searches the web for the most informative articles, videos, images, etc. and presents them to their audience with some additional commentary.
Paul Chaney describes some of the thinking behind this strategy in his article at marketingprofs.com. He provides great resources on where to find content and how to organize it so your business can present it to others. You should check it out.