You work hard to create witty, engaging and creative social media posts, videos and blogs! This infographic from My Clever Agency is a good checklist on what you should be doing on each platform to get the most out of it.
For example, if your brand is on Tumblr you shouldn’t just be posting pictures – you should be actively liking other’s photos and reblogging them. Most of these platforms are built on communities, and people appreciate (and often return the favor) when you simply “like” their work. It can be as simple as a double tap (on Instagram) – so why not?