Did you know that 78% of people made a purchase based on company’s social media posts? These days, social media holds huge purchasing power. Trade shows and telemarketing are quickly becoming an “antiquated and outdated form of classical, outbound marketing.” Social media isn’t optional any more, and posting once or twice a week will probably not get you anywhere.
Besides being able to receive quality, and honest, feedback, social media also provides the opportunity to generate leads. Social media lead conversion is higher than average lead conversion, so why not tweet back your latest follower? Or start a conversation on a Google+ circle that gives you access to potential customers and experts? Social media has released us from the boundaries of cold calls and PPC. Yes – it increases exposure. But more importantly, it can reduce your marketing expenses and improve sales – if you do it right.