Like any online business, SEO services can help with healthcare marketing. Unlike other businesses, however, the healthcare industry has some unique challenges when it comes to ensuring popularity among its clientele.
The number one problem faced by healthcare professionals trying to bring in new business is that people generally don’t want to have to utilize their services. No one enjoys being sick or in pain, yet those are the main sector of the market who are presently targeted by healthcare advertising. Restructuring your SEO tactics to appeal to a wider range of clientele can make a big difference in increasing your current caseload.
For an example of how SEO services can help broaden your existing market, let’s take the example of an OB/GYN clinic. Most OB clinics offer preventative services such as annual exams and general women’s health care in addition to prenatal and birthing services. Yet, are most women aware of this? Probably not. They may be going to their family doctor for their annual screenings. The opportunity to market to all women, not just women who are thinking about starting families or are already pregnant, should not be missed.
Adding an emphasis on preventative care to your existing site and tailoring your SEO strategy accordingly to tap that market will help bring in new patients who are looking for that type of service. Without the proper SEO services, women searching for preventative or general women’s health care may pass you by, assuming (incorrectly) that your organization focuses solely on pregnancies.
A Positive Spin
Another way SEO services can breathe new life into healthcare marketing is simply by making your organization more visible in the virtual world. An organization which has a Facebook page, active Twitter account, and which regularly updates its blog with interesting information will be found much more easily than a similar business without an online presence. The added benefit to becoming more visible is that you will immediately seem more relevant to the younger generation. A company with an active Twitter account is a company who gets it, in the mind of the technologically savvy. Companies who know enough about the Internet to maintain an active and vibrant presence online are also perceived as being more likely to have use the latest technology and be more in touch with new methods and research.
Research shows that modern patients are much more likely to research both practices and procedures before making any appointment. Through careful SEO strategy, your site will become more easily found than the sites of your competition, landing you more patients. SEO is not just about using the right keywords in your blurbs; organizations which are viewed as more relevant and which offer high-quality content to their viewers are ranked more highly by search engines. Sites which come up first in search results land the lion’s share of the clientele who are on a prowl for that type of business. It’s very rare that consumers continue past even the first page of search results in order to keep looking for a business. Utilizing the right SEO services can help you stay on that first page.
Written by David Kaufer
David Kaufer is Founding Partner and Chief Dynamic Office in Kaufer DMC. He’s also a huge Oregon Ducks & Microbrew nut, Dad of awesome 8 year-old twin boys, husband, and big Sustainability and Autism advocate.