The words “high impact, low cost” sound pretty appealing – right? Well, that’s the potential when you combine SEO and inbound marketing.
B2B inbound/content marketing has a bad rap. All those white papers and case studies look like real snoozers to the average viewer, but they are often underestimated in their value in customer acquisition. Even though it’s B2B marketing, it’s still people – not businesses (i.e., inanimate objects) – that are making the decisions.
The hardest part for businesses to understand is that inbound marketing is a long, committed relationship. It takes time to see results, and you have to fully devote yourself to producing content, promoting content and analyzing content.
Where does SEO come into play? “A lot of marketers fail with inbound marketing efforts is to view content solely as a link building tactic for SEO.” If you begin your inbound marketing and SEO strategy with that thought, you are setting yourself up for failure. Keyword research and SEO best practices play a large part in inbound marketing, but it’s not the whole picture.