As more and more people use online tools to find places to eat, shop, and do just about anything, online reviews have become a make or break marketing tool for many businesses. Online users will often make their purchasing decisions based solely on reviews. I, for instance, just traveled for five months throughout Asia and Europe, and outside of cost, customer reviews on trip advisor were the number one reason I visited a restaurant or stayed in a hotel. If you’re a business owner with an online reputation that’s less than stellar, you’ll no doubt be losing customers to businesses that have solid online reputations.
And it’s not just customers making simple purchasing decisions that rely on reviews. Job seekers will browse Glassdoor, Indeed, and Monster to read employee reviews on their employers. Potential health care patients seeking a new doctor or dentist will read patients reviews on Zocdoc or Healthgrades. So what can you do as a business owner, health care practice manager, or employer do to improve your reputation?
The first thing to do is gain a better understanding of the power of online reviews. Our friends over at Websitebuilder.org put together a handy infographic that covers online review facts, the impact of positive and negative reviews, fake reviews, and much more. Check it out here.