• Skip to main content
  • Skip to footer
  • (425) 529-5362

KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

  • About
    • Our Team
    • Our Community
    • Our Videos
    • Accessibility Policy
  • Services
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Projects
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Blog
  • Contact
  • Get Your Checkup!
Home >> Uncategorized >> How Do You Choose Your Logo Colors?

Uncategorized

How Do You Choose Your Logo Colors?

Choosing your brand’s logo color(s) is one of the most important choices you can make when developing your brand. You want to make sure to illustrate your brand’s strengths while at the same time evoking a certain emotional response from your potential customers. You also want to avoid alienating your consumers by projecting the wrong image about your brand.

It’s no secret that different colors evoke different emotions and behaviors. For instance, red is often associated with strength, power, and danger, while blue is often associated with truth, intelligence, and security.

But do these color associations actually translate to brand logos?

Through four studies, researchers Lauren Labrecque and George Milne examined how color affects consumer perceptions and their findings are quite interesting. While they found that a color like red will make your brand convey a sense of strength it doesn’t necessarily cause consumers to think of it as dangerous.

So what color should you choose for your brand’s logo? Our friends over at 99designs put together this fun infographic quiz that will lead you to the logo color promised land.

Learn more about how to select your logo colors on 99designs.

September 2, 2016

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

KDMC MARKETING

123 2nd Ave S, Suite 230,
Box 43
Edmonds, WA 98020

CONNECT WITH US

(425) 529-5362
hello@kauferdmc.com

OUR COMMUNITY

We are not just a team,
We are a part of the community.

Find Out More

Kaufer DMC BBB Business Review

Google Partner Agency Vista  Verified Badge
edmonds chamber of commerce member

Copyright © 2023 Kaufer DMC · SERVICES · BLOG · CONTACT · PRIVACY POLICY · Sitemap