For many businesses, especially those with a solid online presence, email marketing has become a key component in new business development, prospecting, and lead generation.
As of last year, there were about 3.9 billion email accounts worldwide and that number is expected to grow to 4.9 billion by the end of 2017. With nearly 247 billion emails sent everyday, if done effectively, a well-thought-out email marketing plan can result in an increase in revenue with large profit margins, because for every $1 spend on email marketing, the average return is $44.25.
Additionally, a study done in January of this year concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter and that email conversion rates are three times higher than social media.
For more interesting statistics related to email marketing, visit capterra.com.
Written by Luke Severn
Luke is a marketing coordinator at Kaufer DMC. He loves the Arctic Monkeys, David Fincher movies, and the Portland Trail Blazers.