The #hashtag- what does it mean, how do we use it, and what does it mean for my social media marketing? While “hashtag” has made its way in to normal conversations and even was declared the 2012 Word of the Year by the American Dialect Society, there still remains some mystery for businesses in how they can use them for marketing.
As an aside, last summer I attended a social media seminar as a part of a large conference for dental professionals. I remember someone interjecting, “what is a hashtag?” completely confused by the entire presentation. Initially I thought, what an easy question to answer. But in pondering the question further, I realized that the hashtag is a pretty complex idea to explain to someone who has never heard of it before.
If you fall into that camp, no fear. We found a little lesson on hashtags to bring you up to speed. Enroll in #Hashtagology 101 to learn more about how to use hashtags in your social media content. To sum it up pretty quickly, the hashtag provides a way for you to see trending conversation topics indicated by the “#” symbol and join in on those conversations to reach potential customers. Soon, you’ll be “hashtagging” away in no time (and maybe even having some fun with it!).
“So welcome, class, to #Hashtagology 101. Settle down and open your textbooks. Please stop talking in the back — after all, that’s what the hashtag is for.”