Even if you spend hours and hours on your website SEO in order to improve your Google search rankings, if you’re not on Google+, those SEO updates may not matter. This “new-ish” platform is gaining traction, yet many of us still don’t understand/know the benefits of this social network. It requires a completely different strategy and Facebook, so there’s really no point in comparing. Start getting familiar!
Google+, Google’s often maligned social platform, has just turned two. If you’re not using it, you’re making a big mistake and missing incredible tools. Brands and social-media marketers need to pay attention to Google+ now and start developing a strategy that puts Google+ at its center. And hold on to your hat — because that strategy will need to be significantly different than your Facebook strategy. Continue reading at AdAge.com…
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