If you’re a business that relies heavily on your reputation (and what business doesn’t), online reviews are a crucial aspect of gaining new business.
Most businesses that rely on online reviews are service oriented businesses with physical locations (restaurants, healthcare practitioners, etc.), but there are plenty of other types of businesses that could use the power of online reviews. Reviews for these businesses can determine whether a potential customer or patient becomes a paying customer or patient.
Companies like Facebook and Google have integrated reviews into their platforms, allowing business pages to further leverage online reviews. Because Google is such a widely used search engine, allowing businesses to have a star rating next to their name can be a huge selling point, or deterrent, for consumers looking for a particular service.
Recently, Google reduced their star rating threshold. What does this mean for your business?
Read the full article at: www.searchenginejournal.com