Gamifiwhat? In case you didn’t know, gamification in business is the use of traditional game functions and thinking in non-game situations in order to turn monotonous tasks into engaging and rewarding activities. Click here for some great examples of the power of gamification.

Throughout the past few years, gamification has increased in use by many companies, and according to this infographic created by Column Five Media the behalf of business-expense software provider Concur, by the end of this year 7 in 10 of the biggest 200 organizations will have at least one gamification app.

While gamification is turning boring tasks into fun games, it’s true value is in revenue growth. From a business perspective, if you’re making a game that your existing and potential customers play, by default these customers will spend more time on your website or application. And the more time they spend in front of your brand, reading your content, or participating in your games, the more money they’re likely to spend on your products or services.

As illustrated below, gamification is a powerful tool. For marketing companies and individuals who want to propel their brands to new heights, they should consider utilizing it in the future for not only their consumers, but employees as well.