At first, using Twitter as a business tool can seem a bit overwhelming. You can scroll down your feed of followers for hours before finding something relevant to you or your brand. How do you join the conversation? There is more than one way to engage the Twitter-verse and turn a follower into a lead or a lead into a customer.
In one second on the internet , there are more than 6,000 tweets. Take a breath. There are now 12,000 tweets. Blink again. 18,000 tweets. Amid all of these tweets are a flurry of opportunities missed by the average marketer…
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