The numbers speak for themselves, content creation leads to results. However, the key words here are high quality and original. Google rewards companies who create good content, but they also punish those who create “bad” or duplicate content.
As a content marketing agency, we are always telling people what a vital role content plays in driving all elements of your digital marketing, be it social media, email marketing, SEO etc. The good thing is that most people get this now. We seem to have moved past the educational phase with more and more companies publishing fresh content on their websites on a regular basis. What we wanted to demonstrate, however, was the significant impact that an increase in content output (that is still…
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