Did you know that having a Google +1 on your page is the top metric for Google search rankings? (Surprise, surprise.) Even if you aren’t active on Google+, it’s still beneficial to have that little share button on your page. We’ve said it before, but we’ll say it again: the days of backlinks and and SEO shortcuts are over. Google is getting smarter, and a perfectly optimized page is no longer necessary. It’s all about quality content.