• Skip to main content
  • Skip to footer
  • (425) 529-5362

KDMC

Expert Search Engine Optimization, Social Media Marketing, Digital Marketing, Website Design and Online Reviews from Edmonds Washington.

  • About
    • Our Team
    • Our Community
    • Our Videos
    • Accessibility Policy
  • Services
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Projects
    • Digital Marketing
    • Branding
    • Web Development
    • Social Media
    • Content
  • Blog
  • Contact
  • Get Your Checkup!
Home >> Uncategorized >> Don’t Look Now But SnapChat Emerges for B2B Marketing

Uncategorized

Don’t Look Now But SnapChat Emerges for B2B Marketing

Source: MIH83 at pixabay.com

SnapChat is one of the largest social media platforms in the world with an estimated 150 million users, but is rarely thought of as a place for business to business marketing. At first glance, this makes sense. Its user base is primarily under the age of 34, messages only last for 24 hours, and it’s where people go to post selfies with silly doodles added on. None of which are really serious enough for the serious world of serious business, right?

Maybe not. Renee Yaeger at Entrepreneur.com argues that these characteristics may be exactly why businesses should incorporate it into their B2B marketing strategies. Snapchat’s casual and fleeting messages allow potential customers/consumers to look behind the curtain and get a feel for your company by actually seeing employees in less staged environments and situations.

These impressions warm customers to your company because it humanizes the brand. Cisco made use of this by allowing its employees to take over its Snapchat account and post their own stories. This marketing move allows Cisco to broadcast its work culture to acquire new talent and humanize their company to potential customers.

It’s easy to overlook opportunities that don’t meet our initial assumptions or expectations. SnapChat doesn’t look like a B2B marketing app, but it can be used for one. The trick is to find where it can be used to humanize your brand and then leverage that humanization to drive sales and acquire talent.

September 14, 2016

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

KDMC MARKETING

123 2nd Ave S, Suite 230,
Box 43
Edmonds, WA 98020

CONNECT WITH US

(425) 529-5362
hello@kauferdmc.com

OUR COMMUNITY

We are not just a team,
We are a part of the community.

Find Out More

Kaufer DMC BBB Business Review

Google Partner Agency Vista  Verified Badge
edmonds chamber of commerce member

Copyright © 2023 Kaufer DMC · SERVICES · BLOG · CONTACT · PRIVACY POLICY · Sitemap