Instagram has unveiled their latest addition to their platform, business profiles. Now businesses can set their profiles to be business accounts and receive a suite of new features that makes it even easier to connect customers.
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One of the exciting features now offered is the ability for business profiles to have custom contact buttons that automatically connect to email, text, or phone. Potential customers can use a business’s preferred means of communication with the click of a button. They can even get directions this way.
What may be more exciting to the analytical minds out there is the Insights tool provided with each new business profile. Insights allows a business to look at the demographics and behaviors of customers who visit to learn which posts most resonate with users.
What may be more exciting to the analytical minds out there is the Insights tool provided with each new business profile. Insights allows a business to look at the demographics and behaviors of customers who visit to learn which posts most resonate with users.
Instagram has made these tools as accessible as possible by incorporating them into their mobile app. How will your business make use of them?
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