Is there such a thing as too many hashtags? The answer is yes, according to a new study by Socialbakers. The study found that the more hashtags that were used on Facebook, the less engagement a post received.
While hashtags are great for increasing searchability, starting a new conversation, or creating comedic value, it is possible to overdo it. The age-old adage, “everything in moderation,” seems to apply to hashtags as well. One or two hashtags will do the trick. But with more than that, you run the risk of turning readers away.