There is (or should be) a method to the madness! This applies to social media especially. As the possibility for organic reach on Facebook gets less and less likely, it’s now more important than ever to post at ideal viewing times. Every outlet is a little different, so take notes.
This infographic from Social Media Today aggregated the timing information, as well as some fun facts you may not know. Here’s one: Twitter usage goes up by 30% on weekends compared to weekdays. Therefore, for you and the brands you manage, it’s important you’re posting beyond the typical work week of Monday-Friday.