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Livestreaming is becoming the new internet rage. It has gained popularity in video gaming circles where professional gamers stream their play sessions for other people to watch. However, it’s more than a geeky pastime.
A Brandlive survey found that 71% of businesses using livestreaming are doing it to more authentically connect with their audiences, allowing followers and customers to attach names and faces to the brands they use. These livestreams provide demonstrations on how to use a product or service, interview thought leaders, and act as sales events.
However, it can be complicated starting out. That’s why Amanda Zantal-Weiner wrote a great guide to livestreaming. Give it a read and see how livestreaming could become an important pillar of your marketing and customer service strategies.