You’ve worked hard to create those social media posts, so why not take them one step further? Email marketing and social media content can (and should) work together, but it’s more than just adding a social sharing button. For example, people love to see aggregated social media content from their favorite brands in emails. You’ll extend the “social shelf life” of your brand, while also making your emails more engaging and interesting.
How did email content become a forgotten marketing channel when it has higher click-through rates, conversion rates, and ROI than any other channel? Move beyond the social sharing button and make your emails truly social: Check out these 8 ideas for using social media content in emails…
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