Video marketing is more than your YouTube channel or advertising on TV. It’s everything that your company does through video. Livestreams, Facebook News Feed, shorts, seminars, etc., are all examples of video marketing that are proving to be more and more effective. Video marketing helps consumers to associate names and faces with a company, creating a greater personal connection.
Ask Me Anything Videos
Open Q&A sessions are a great way for consumers to directly connect with people in your business and receive immediate answers to their questions. These sessions allow potential customers to learn about the particularities of your business and its value proposition. Even better, post recordings of these sessions on your site and use them as part of an FAQ page.
Incorporate Video into Your Sales Cycle
Mix video into the sales cycle of a business to provide more consistent messaging and expectations among customers. Video integrates with your marketing department’s talents in communication to explain technical details or introduce your services to a potential customer.
If you would like to read more great tips on how on video marketing, give the Forbes article a read.