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Instagram might be the best social media platform for businesses ever – really. A Forrester Research study found that Instagram has a 2.3% interaction rate per follower compared to 0.2% from Facebook and 0.02% from Twitter. With 500 million users excited to engage with brands they love, Instagram is becoming the new hot tool in social media marketing.
Before you jump straight into making a new account for your company consider how you’re going to gain followers and interact with them. A reckless venture will cost your company more money than it stands to gain. A carefully planned strategy that clearly defines its goals can turn an Instagram account into a force that enhances your brand more than any TV spot or celebrity endorsement.
Unfortunately there aren’t any guaranteed methods for growing your Instagram account and crowd from scratch, but there are guides that outline some best practices like Sarah Dewley’s. She goes in depth with 7 different tactics that you can use to grow your Instagram following.. If you don’t want to fall behind in the Instagram race and grow your followers this instant, you should read what she has to say.