The use of social media marketing by businesses and marketers has been on a huge rise the past few years.
Businesses looking to increase their exposure are utilizing social media marketing more and more, by focusing on new content, hiring professionals to run their social media campaigns, and directly interacting with their potential and existing consumers through social media platforms.
The social media landscape is constantly changing and marketers are always on the lookout for new trends and ways to engage their followers. So what are the top social media marketing trends of 2014? One of our favorite social media marketing resources Social Media Examiner has created a great infographic that highlights the seven social media marketing trends of 2014.
Some interesting trends to pay close attention to this year:
Visual assets are on the rise. There’s been a 70 percent increase this year in the use of visual assets, and most marketers are planning on using more infographics and memes in their social media marketing.
Blogging is the biggest area of interest. There’s been a 68 percent increase this year in blogging, and 58 percent of social media marketers say original written content is the most important form of content for their business.
Podcasting and Google Plus are two social media marketing platforms that marketers want to learn more about.
Finally, social media ROI remains a mystery. 89 percent of marketers want to know how to measure social media return on investment.
Written by Luke Severn
Luke is a marketing coordinator at Kaufer DMC. He loves writing, music, movies, the Seattle Seahawks and the Portland Trail Blazers.