Trust is the foundation of relationships – especially with brands. We are overloaded with ads everywhere we go. Walking to work, checking our email, buying pet food… you can’t escape sales messaging. Some are more obvious than others, and consumers are getting smarter about tuning out what they don’t want to see or hear.
How do you be the one they tune in to? By being helpful. If you make their lives a little bit easier, chances are they are going to listen to you. Now, this doesn’t mean content marketing totally ignores sales. We still want costumers to buy our product! But there’s a more honest, human way to go about it that leads to better results.
Read this article to learn about six principles your business should be following.
Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their go-to informational resource. This type of quality storytelling can act like steroids for your search rankings and social media, as customers share with their networks.