Once you shift a brand’s focus from outbound marketing to inbound – or a combination of both – there are often many questions we have to answer, or myths we have to bust. Call us the MythBusters of marketing or whatnot, but there’s really no black and white formula for content marketing. What works for others may not work for you. This article debunks some common myths we get asked. Try not to get sucked into all the hype!
Content marketing has been all the rage this year. Some see it as a new way to market. Maybe it is to them, but content has been a key piece of marketing for as long as I’ve been in the business. There have been dozens, no, hundreds of articles with tips and tricks for how…
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