Millennials, also known as Generation Y, were born during the early 80’s until the early 2000’s. This generation will comprise 75% of the global workforce by 2030.
Just as important however, especially from a marketing perspective, are the traits of the Millennial generation: their spending patterns, tech savviness, overall interconnectivity, shopping habits, and those are just to name a few.
These individuals – which are aged 18 to 34 in 2015 – will be the primary customers or clients for many businesses and industries, and marketing to this generation requires a different approach than, say marketing to baby boomers or Gen X.
What have you done to adjust to this new generation of consumers?
If you are yet to answer that question, here are the top 5 ways that you, as a business, can keep your millennial customers happy as a clam. The infographic was created by COSSales and DeborahShaneToolbox.com.
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